In order to track your campaigns in order to optimize them effectively, we supply many Macros that can be used in conjunction with an analytics service.
These Macros can be accessed in the Edit Ad section, or as you are creating the ad itself.
Adding these macros to your URL should be done in the following format:
With the first macro starting with a ? and each subsequent one separated with an &. Each Macro requires a name which is placed before an = and the code itself.
You will need to make sure that tracking codes are working with analytics on your site, as we can only pass the information along, we cannot change how your analytics software receives it.