The Global Postback allows you to not only track when you have a successful conversion, but also allows you to use our Auto-Optimization service, helping your ads reach their top potential.
Due to the recent security updates of the various web browsers, relying on the old client-to-server performance tracking is not safe enough and a large number of the conversions can't be tracked correctly.
As such, we now require all advertisers that wish to track the performance of their ads to use our server-to-server tracking using Post Back URL.
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