So now you've setup your new Bidvertiser Advertiser account, you need to create an ad. You should see something like this:
Now you can either follow the button Create New Ad, or you can use the option just below the ADS CENTER tab near the top of your account.
Your First Ad
For your first ad in Bidvertiser you can choose either a basic native (text) ad, or a pop-under ad. Don't worry, this is just to help you get started, once that first ad is created you'll be able to access all the ad types, and you don't have to run that first ad if you don't want to!
Creating that first ad is easy, first simply select which ad type you want from the 4 available options.
Ad type
Native Ad = A simple text ad, containing a Title, 2 lines of description, and a Target URL, it can also have an attached image for special circumstances. The Mobile version targets mobile devices (phones, tablets etc). This ad can be highly targeted using keywords to ensure it shows only on relevant search results.
Pop-Under Ad = This ad type opens a new tab/window to the visitor, in which your website is displayed. Great for high volume, low cost traffic. These ads are RON (Run of Network) meaning that they can be shown to anyone in the country you have selected. Please skip straight to the Country Selection in this article if you have chosen this ad type.
You will then see the available targeting options. For the sake of this walkthrough, we will select keywords targeting. RON targeting will merely take you to the next section. Select Add Keywords, and either add from the keywords list available, or add your own keywords. Once done, choose Done Selecting.
The next step is to select the Quality Score.
Please note that a website that converts well for one offer, may not work well for another. It can be better to take a bit of extra time, and optimize sources through your own blacklisting of sources that don't convert well for your offer.
Next set the cost per visitor (CPV) bid for your campaign. Your bid will determine the exposure of your ad. Increasing your bid will improve your ad's exposure. The recommended minimum bid should show you how much you need to bid to get some traffic, the bid analyzer will help you find out the top bids for your settings
Click "Next" to continue.
Now you can setup your ad, complete with title, description, display URL (this should be the URL the visitor ends up on), and Destination URL (the URL you want to send the visitor to).
Here there is also the option to see the Destination URL Macros, these are our tracking macros. Please check the tracking article to find out more.
You can also choose to add an image here, this for when the ad displays on our partner websites. This is optional.
Please take note of the Landing Page Guidance, if you breach these rules, your account may be fined and/or suspended.
Once done, please click Next.
The final step in creation is to set a budget if needed. Please note, if you place a high bid, and a low budget, there is a chance that it will over run. This is due to the ad simply being triggered too fast for our systems to pause it in time. Please be reasonable with your bids.
That's it! Now you need to fund your account.
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