Injection Traffic at its core is very targeted and converting because it allows you to inject your landing pages in front of users that browse specific websites or search keywords you choose.
We are now taking this WAY further - allowing you to target users while they are committing specific action while browsing! This crazy targeting can be done by targeting specific parts of the URLs, and we'll share a few examples:
- How about targeting users that have just added products to their shopping cart? That's easy! Just add "/cart" to your keywords list and your landing pages will be injected in front of users that browse a URL that includes "/cart" in it's path.
- How about targeting users that are signing in to a website? Just target "/signin" and "/login" - and you can promote, for example, VPN products or password utilities.
- Have great electronic products that you sell? You can now target the keyword "/electronics" - and you will start getting traffic from users that are actively browsing the "electronic" category on Amazon.
Got the point? The opportunities are ABSOLUTELY ENDLESS !
How does it work?
Once you create a Contextual Pops (Injection) campaign, you have three options to target - we'll list them all here as a reminder, including this great new feature that we have described above:
- By Domains - for example, if you type yelp.com and craigslist.org - your landing page will be injected when the user browse any of these websites.
- By Keywords - when the user search them in any of the search engines or ecommerce website. For example, if you type "sneakers" - your landing page will show when the user search for "sneakers" in any of the search engines (Google, Bing etc) or ecommerce websites (Amazon, Walmart, etc)
- By URL (NEW) - if you wish to target part of a URL, type it along with its preceding slash. For example, if you will target "/signin" your landing page will be injected when a user browse any website with an inner page that includes "/signin" as part of its path.
Domains Blacklist - extra account-level layer of targeting
On top of that, and in order to make sure you have more flexibility in your targeting, we have added an option to blacklist certain domains from sending you traffic. This option is available under "Manage Account" ->" Domains Blacklist". Any domain name that you type there will be blocked from all of your campaigns.