We have recently added a new metric to one of the most important reports (if not the most important one) when it comes to campaign optimization: Subid Report.
The new metric that we have added is titled as "Requests" and it shows the number of ad requests (say impressions) that your campaign is receiving from each subid. Now, if your bid is high enough you win the ad request – and this impression will translate into a "Visit".
So far, we were only showing the "Visits" metric so you were blind as for the traffic potential of each subid. Now you can better manage your bids per subid:
- Increase bids on well-performing subids where your win rate is low
- Decrease bids on well-performing subids where your win rate is high (which means you can win the same traffic with a lower bid)
Why did we add this metric only now?
Well, due to the huge volume of traffic that we process, holding such data on the subid level requires a huge processing and database power. We have recently completed a major upgrade of our environment which will now allow us to offer our advertisers more detailed reports.
Reminder - Importance of Subid Tracking
If the above does not make sense, we recommend reading the following article: