What are Direct Ads?
Direct Ads bring you direct click-traffic from search engines, links and typos. These clicks come from engaged users that were actually looking for, or clicking on something that they were interested in, however the original content was not there. Our unique system is able to trap this non-existing content and pass this valuable traffic to you.
This scenario makes this traffic very valuable because users will think that your content is the one they were expecting - a fact that greatly increases conversion rates.
As explained above, only a landing page URL is needed. Yes, as simple as that, no need to worry about titles or images.
- IAB Categories - we tag the traffic using our contextual engine
- OS / User Agent
- Desktop / Mobile
- Subid (traffic source ID)
Lets take as an example a guy from the UK called Larry, who's looking for a 2nd job, preferably from home. Larry browses some sites and articles and clicks a link that offers him a nice work-from-home job which looks promising. Now for some reason the actual site/firm/link that offers this job does not work. So what happens next?
Stay tuned - here comes the magic:
Our system traps this bad link/firm/site, takes the traffic and redirects it directly to a matching advertiser. Got the idea? Larry clicked something that he liked - and he won't even know that he ended up somewhere else! The whole process takes only a fraction of a second, everything is automated, and our advertisers enjoy tremendous conversion rates!