What are Native ads?
Native ads are the regular sort of ad you may see in a search engine results, or on a website. These ads normally come with a title, a couple of lines of text, and show a website address. When displayed on a website, they can also come with an image, allowing you to really express yourself.
- IAB Categories - we tag the traffic using our contextual engine
- OS / User Agent
- Desktop / Mobile
- Subid (traffic source ID)
a) Amit wants to buy some new clothes. He goes to his usual search engine, and searches for online clothes stores in his country. He's sees a selection of sites, including a number of text ads. One of the text ads matches what he was searching for, so he opens it up to take a look.
b) Mary is browsing on a few gaming blogs, whilst on one she spots an ad with an image showing a game that really catches her attention, the text states that it's a mmorpg, exactly what she's been looking for, so she clicks the ad to follow through.