Native ads

What are Native ads?

Native ads are the regular sort of ad you may see in a search engine results, or on a website. These ads normally come with a title, a couple of lines of text, and show a website address. When displayed on a website, they can also come with an image, allowing you to really express yourself.

Targeting

- Keywords
- Geo
- OS / User Agent
- Carrier/ISP
- Desktop / Mobile
- Subid (traffic source ID)

Sample scenarios

a) Amit wants to buy some new clothes. He goes to his usual search engine, and searches for online clothes stores in his country. He's sees a selection of sites, including a number of text ads. One of the text ads matches what he was searching for, so he opens it up to take a look.

b) Mary is browsing on a few gaming blogs, whilst on one she spots an ad with an image showing a game that really catches her attention, the text states that it's a mmorpg, exactly what she's been looking for, so she clicks the ad to follow through.

Example: